The London edit
Jewellery that earns its place.
Distinctive pieces, chosen with an eye for what stays interesting. A small edit with personality, presented without the noise.
See The Edit
A personal eye
Selected in London.
Shaped by Simi.
Simie London is a family jewellery business built around Simi's eye for colour, form and pieces with presence.
Each piece is chosen for shape, colour or a detail that makes it feel distinctive. The collection can move, but the point of view stays personal.
The collection
The pieces change.
The eye stays.
The Edit moves as new pieces arrive. What stays is the preference for strong shape, clear colour and an unexpected detail.
Enter The EditContinue the edit